top of page
yeti daytrip lunch box set
a lunchbox system that helps grade school children lay out their ideal packed lunch
2021summer - product design 4
consumer product & service design
yeti research
for outdoors
hight quality
middle-age, white, middle-to-upper class, outdoorsmen
for the serious outdoor enthusiast rather than for the mass-discount retailers
mission:
"build the cooler we'd use every day
if it existed"
middle & elementary schooler
bring packed lunch due to the pandemic
do not like to bring food
fit in with others by eating cafeteria food
pandemic & safety guidelines
disassociation with food
portion control
“most of the foods we saw were pre-packaged salty snack foods and sugary desserts”
target user
benchmark
omiebox
- separation
- stainless steel
- vacuum-sealed layer
- hard to use & clean
- small & bulky
lock & lock
- easy to heat up
- visible
- heavy & messy
inka lunchbox
- for adults
- microwave, fridge & freezer, dishwasher safe
- removable silicone gasket
- hard to open
children care about the presentation of their food
freedom for children to organize their food (what they eat and how they look)
develop good food-management skills
0.3 size
0.1 function
0.2 appearance
leakage
temperature
durability
food
exterior
kids appropriate
suitable for grade school children
easy access
colorways
allergy tags
egg
fish & shellfish
wheat
nuts
user scenario
service design
silicone seals are the easiest to break in a sealable container
user can go on yeti's official website to sign up for a subscription for replacements of the silicone seal (can customize the amount needed to be delivered during a set period of time)
yeti provides an exchange & recycle program where user can give back old containers for store credit
bottom of page